The New Slack logo
It just revealed few hours earlier. and as defined in their own post regarding this change as :
“it’s not change for the sake of change. That said, change is inevitable, and something to be embraced”
Well don’t believe the above plain reason, here is what they further said:
“A good reason to change a logo is that it’s not doing the job you want it to do—and because a simpler, more distinctive evolution of it could do that job better.”
However, they have not bored or intentionally mentioned the meaning of their new sign, but its pretty recognizable that they now have a span of choices to play around their icon – a spinning wheel.
Check out theirchange here:
They have played out with the colors and made it more simple, elegant and playful as well as flexible.
The change will be seen across all their platforms including website, social media, company outlets or offices within next few days along with proper launching of their campaign to bring in more people.
Slack is no doubt becoming space for corporate, teams and people who want to have more the work done in efficient and quick manner specifically for the designers, developers and agencies, which involves major coordination angles and stuff to work on.
Changing the brand identity is a major and thought out decision to reflect new strategies, features and planning they might have in mind to launch in the near future along with extending their reach beyond the application.
New Slack logo design is the change in its icon from hashtag to spinning wheel, which on the front point seems that company will focus on 360 view of the customers, incorporating more characteristic, features and functionalities.
Here is the glimpse of the change in the new slack logo:
The new slack icon has been revealed on January 16, 2019, which has same color palette but different iconic components, changing it from generic hashtag to wheel, which shows the flexible nature of the coming features.
Company has still to announce the detailed meaning and dimensions of the change, which might come after some hype to bring in the new hype, along with new patterns or surprises.
However, on the of most important reason for changing the logo that company has told is that it hasn’t functioned or worked as it should have done by further stating that:
“Regarding the previous versions that the slack has in the past were all pretty good … but not at all cohesive. And the important thing about being a brand is that whenever people see you in the wild, they should recognize that it’s you”
The recognition, memorable and distinct is what made the slack to change its widely used icon from hashtag to spinning wheel.
Stay tuned for the more updates and brief on the changes in the logo along with the reflection of same change on their cross platforms or marketing materials.
New Slack Logo – A distinct and memorable recognition for Slack with the start of 2019.